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There is a story that Peter Drucker worked as a consultant for a company that manufactured glass bottles. During his first meeting with management, he asked: It may seem obvious, but asking the right questions helps you look at rate situation without any prejudices or preconceived ideas, which is very useful in times of economic instability.

For this third print edition, Stein has included an update to deal with turbulence and the confusion it creates. Long-Term Planning Managers live in the present since they analyze and make decisions today but must focus on the future since the results of their decisions will become apparent tomorrow.

El arte de gobernar según Peter Drucker: Guido Stein: : Books

The future must always be taken into account when making decisions. Time is the basic dimension in which the work of all managers takes place. Business management, the purpose of which is to create customers, and the management of work and those who do it, are the three basic artw of management. All take place within a context that is defined by time.

How can a manager balance and reconcile these three functions, while taking time into account?

Drucker believed that they have to act like an orchestra conductor who is also the composer of the work being performed, and be able to select the best from the resources available to them, especially people, neutralize their weaknesses and act in two dimensions of time: Indeed, it could be considered a Herculean task that is impossible to carry out.


However, Drucker did not see it that way. Instead, he said that “to be a manager is to be a leader. The leader is defined as someone who has followers and who makes them do things correctly and efficiently, someone who provides an example and who gets results.

In short, leadership is understood in terms of responsibility, rather than status, privilege or admiration.

Stein wonders why something that is apparently so easy is so difficult ducker master. Undoubtedly, one of the reasons involves the pressures that affect managers? Drucker identified four of these: These pressures cannot be avoided, but they can be counteracted. To do this, Drucker recommended managing time, focusing on results, building on strengths, concentrating attention in a few important areas and making dgucker effectively.

In order to be more effective and efficient in management performance, he also recommended carrying out a regular “feedback analysis” – a reflection with the benefit of hindsight that enables conclusions to be drawn based on the comparison of expectations and results achieved in a specific period of time one year, for example.

The first step in management is being able to manage oneself, says Stein. The Knowledge Druckef We live in the Internet era.

Its impact on the economy and on society is so great that there is even talk of a New Economy. Drucler in the Internet era is a job that involves synthesis, personality, intelligence and determination, in which choosing the right path quickly and flexibly is as difficult as it is essential.

What is the effect of all this on the management of businesses and people?

Technology changes, but the laws of the economy endure, and only those who can assimilate them survive in the new environment. The general features mentioned previously still stand, but the emergence of knowledge managers and workers means that it is necessary to update the practice of management. This is a paradigm shift: To continue with the orchestra simile, a knowledge organization can easily sabotage the performance of the most able manager, not to mention the most autocratic one.


New Certainties This situation of constant transformation leads to changes in the market and in organizations, and therefore also influences management. It is necessary to take into account that: Classic Advice for Turbulent Times. To achieve this, managers must fulfill five basic functions: Set objectives and determine what has to be done to achieve them. hobernar

Guido Stein | IESE

Organize the actions that are needed to achieve objectives, divide them into management activities and choose the people who will carry them out. Communicate with and motivate the team made up of those in charge of each task, by means of their relationship with them and other tools such as incentives.

Measure and assess the performance of the organization and of each member, analyze it and share the results with the workers. Develop and train people.

Stein, Guido

Depending on their management style, managers make the training and development of the people they work with difficult or easy. Management style will vary depending on whether the sector concerned is growing, mature or in decline. There is a paradox of operating in gobegnar increasingly globalized economy and, at the same time, in a world that is increasingly fragmented politically.

Senior management should not be responsible rate both cost control and creating value.

Managers must be able to handle the information-knowledge-action triad with ease. As Drucker noted, “The objective of information is not knowledge, but rather to be able to take the correct action.

Information technologies and their strategic management must be focused on increasing the productivity of knowledge workers also known as human capitalwhich is the competitive advantage par fobernar of today’s organizations.